Current business trends show that "green" industries have broad - appeal and potential for profit; as such, many companies have developed or adapted advertising programs to jump on board the green bandwagon and maximize earnings. This marketing strategy, known as
Greenwashing, is deceptive and, unfortunately, some companies that claim to recycle do not actually recycle or dispose of acquired equipment in a safe or legal manner.
Examples of Greenwashing include the use of unsupported claims, iconography, themes, or imagery that suggest natural, environmentally friendly, institutionally authorized products and practices.
Go to www.Greenwashing.net for more on green appeal and consumer literacy.